Samuel Eto'o: 'Boko Haram make us Africa seem powerless
Samuel Eto'o kicks off campaign against Boko Haram. Samuel Eto'o fights Boko Haram atrocities
(CNN)He's one of world football's best-known names -- and now Samuel Eto'o is using that fame to draw attention to the ongoing crisis that "everyone stops talking about."
The former Barcelona and Chelsea star has set up the Yellow Whistleblower FC foundation to raise funds and awareness to help people fleeing Nigeria and Cameroon amid a rising tide of attacks from Boko Haram militants.
Earlier this month, Oxfam revealed that more than 1.5 million people have fled their homes in Nigeria alone, while Cameroon -- to which many have escaped -- is an increasing target for cross-border terror attacks.
Islamist group Boko Haram has carried out bombings, assassinations, kidnappings and abductions in its campaign to impose its strict version of Sharia law