Coca Cola Nigeria is looking to hire - Senior Brand Manager - Stills

Employer:  Coca Cola Nigeria 
 
Chat212 Recruitment Agency has been mandated by one of its client Coca Cola Nigeria to recruit a SENIOR BRAND MANAGER - STILLS in the beverage corporation and manufacturer in Nigeria.

VACANCY - SENIOR BRAND MANAGER - STILLS

Our Client, Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.

POSITION OVERVIEW:

Lead the development & execution of marketing strategies & plans for the brand to maximise long-term volume & profit flow and increase the long-term value of the brand.

Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.

Nurture an effective working relationship with Franchise/Division/SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies.

Lead, motivate and develop capabilities of the Brand Team (where applicable).

KEY DUTIES AND RESPONSIBILITIES

Strategic Thinking/Planning (25%) - Develop a 3-year portfolio strategy for the brand  Ensure maintenance of brand equity in all initiatives; Develop and communicate the Annual Brand Plan in line with the ABP Process; Communicate and drive Strategy across the Division; Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans; Manage brand as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the Division; Align strategy (with all key stakeholders, including bottlers) across the Division to ensure value for the system; Guardian of  the integrity of the brand/trademark; develop and maintain competitor intelligence; .

Deliver results (40%) – Develop and manage brand team (where applicable) to support strategic direction; Establish and drive brand volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand plan, including Division and SBU Spe...t Support teams; Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives; Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across Division/SBU; Provide support to countries/territories/clusters (where applicable) in planning & implementation; apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan; Tracks and analyses brand performance and initiatives.

System Alignment (20% )- Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).b

Talent development (15%) where applicable – Conduct audit on marketing personnel against agreed role descriptions and competencies; Build skills within the brand team in all areas of the Marketing Mix driven off an RGM planning mindset & integrated BPPC execution.

FINANCIAL/JOB SCOPE

Accountable for Brand P&L

Brand totals for: Unit cases, Gross Profit, DME, Brand Contribution

Brand health measures

ORGANIZATIONAL IMPACT/INFUENCE

Extensive Medium to High Level Strategic/Operational Interaction with:  BU Marketing Director , BU Strategic Marketing Manager,  BU and SBU Spe...t teams, Franchise Marketing teams (where applicable), Bottler senior managers, supplier/agency mgmt. & account management, Channel marketing

Nature and Purpose of the Interaction: Develop and align brand marketing and business strategies and plans to deliver sustainable system profit growth.

SUPERVISORY RESPONSIBILITIES

Direct Reports; Brand Manager - Stills

Related Job Requirements/Qualifications

TECHNICAL SKILLS:

Develop Brand Plan

Maintain Brand Essentials

Develop and Implement Promotional Activities

Activate Brand Mix.

Manage Brand Communication Strategy

Secure Bottler Integration

Manage Commer...ation Process

Manage Research Process

GENERIC COMPETENCIES:

Imports and Exports Good Ideas

Delivers Results

Balances Immediate & Long-Term Priorities

Drives Innovative Business Improvements

Develops and Inspires Others

Lives the Values

REQUIRED EXPERIENCE

8 years brand marketing experience in a FMCG environment. Experience of managing people will be beneficial.

EDUCATIONAL REQUIREMENTS

Bachelor's Degree

CULTURAL DIVERSITY

Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.

ANALYSIS

Business issues (full spectrum) – brand level across markets in geography

People issues (full spectrum)

Judgment and Decision Making

See key duties/responsibilities

TRAVEL REQUIREMENTS

About 25% within Franchise, Business Unit

WORKING CONDITION

As per work location

CLICK HERE TO APPLY

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

DUE DATE: 10th December 2013