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Tuesday 6 January 2015

Coscharis targets increased market share with all-new BMW X4

Determined to take the lead in the Nigeria luxury car market , Coscharis Motors has unveiled the all-new BMW X4 Sport Activity Vehicle, SUV, into the market...

The new BMW X4 was unveiled at Coscharis showroom in Victoria Island, Lagos, and was commended by members of the press who thumbed up BMW for creativity in the new X4.
The main features of the new X4 include adaptive light control, driving control with ECO PRO mode, twin power turbo inline four cylinder, among others.

Speaking at the unveiling, the President/Chief Executive Officer of Coscharis Group, Dr. Cosmas Maduka, noted that the all-new X4 will certainly increase their market share of the luxury car market because it offers value for money.

“Our expectation is that with the BMW X4, Coscharis and BMW AG will, within the shortest time, be able to widen the BMW market share within Nigeria and globally,” he said.

According to Dr. Maduka, his company’s commitment is to remain relevant and foremost in the automobile sector in Nigeria. He said relevant innovation and re-invention were the two key drivers in their business orientation with their customers being the focus.

According to him, given their customers orientation, they have adequately prepared to meet and surmount demands, adding that this also applies to their after-sales services.

Describing the X4 as not just the best selling car in the compact executive class, he said it was also the first car made in its segment to offer no less than four different body variants including saloon, touring, coupe and convertible.

The range, he said, increased with the advent and launch of the BMW X3 series Gran Turismo late last year.

Though the BMW X4 looks more like a compact BMW X6, the Coscharis boss explained that the X4 stands in the gap for both X5 and X6 and that it provides a unique combination of sporty and elegant coupe design, excellent versatility, space and the hallmark of BMW sheer driving experience.

In his words: “The BMW X4 is designed to be spacious, with an excellent functionality. However, this does not adversely affect the car’s dynamic appearance. It is simply a car with intelligent innovations...

“The BMW spots unique qualities both inside and outside. It’s elevated seat position offers a perfect view of the exclusive, clearly designed interior.

“It has a standard feature sport leather steering wheel and sporty shaped gear selector lever that conveys dynamic impression. Depending on your personal taste, you can add extra touches with top quality wood trim or a cool metallic look,” he added.

The BMW X4 is born to deliver, hence, the 3.0 litre twin-power turbo six-cylinder petrol engine with 225 KW (305 horsepower). This produces a maximum torque of 400 Nm.

The intelligent innovation package comprising Twin Scroll turbocharger with volvetronic, double vanos and high precision injection, not only enable the X4 xDrive 35i to unleash its power, but is also responsible for its efficiency. Its array off features are class leading.

For instance, its comfort Access System makes it possible to open the vehicle doors and start the engine without having to use the car key.

The key, which may be in the driver’s pocket or briefcase is automatically recognised upon approaching the car. Once the door has been automatically unlocked, the driver can get in and start the engine by pressing the start/stop button.
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