- Provides a complete view of the value creation across the system through focus on Marketing & Customer investments and productivity.
- Assesses customer investments, deals, identifies value creation opportunities for existing and potential customers, recommends programs and defines actions
- Supports customer leadership in management of BU wide strategic accounts, acquisition and negotiations
- Reviews and assesses customer related contract commitments, Terms and Conditions of new customer agreements, understands implications and trade-offs and provides recommendations
- Understands the impact of long-term shifts between channels, implications of investments and ensures contingencies in place to address threats and acceleration to capture opportunities
- Assesses Retailer Out-of-Stock analysis and recommendations in cooperation with the Customer & Commercial Leadership function
- Reviews, assesses Customer Pricing Analysis provided by analysts and submit to HQ
- Understands external environment, key competitors, volume/value pool share, and reviews marketing research, beverage trends to identify marketing investment and M&A opportunities through the consumer, competitive and economic landscape and provide recommendations. Supports M&A opportunity mapping process within BU
- Analyzes Marketing Productivity performance/trends and provide recommendations for productivity opportunities.
- Reviews and assesses promotion analysis provided by analysts ; identifies opportunities and provides recommendations
Manages collaborative partnerships with BU/Region Stakeholders:
- Manages discussions to facilitate strategic decisions and tradeoffs across the system to assess Customer & Marketing investment and productivity opportunities by partnering with BU/Region customer function.
- Supports BU/Region customer function in customer negotiations regarding various initiatives.
- Identifies and leverages Customer & Marketing strategies for multi- Region investments by partnering with BU/Region Marketing
- Customizes Group System Financial Guidelines and ensures guidelines are applied within the Business Unit in all Regions and ensures Process Improvement and Standardization:
- Customizes guidelines such as Investment KPIs, DMI Marketing Investment resource allocation, etc..
- Acts as Process Owner for Finance Customer & Marketing Insights area and ensures standard processes are used and maintained within the BU
Team Development:
- Manages feedback mechanisms for customer and marketing insights delivery performance, monitors stakeholder satisfaction as well as on-going action plans for improvement.
- Builds diverse, inclusive teams and engages all members
- Develops the next generation of leaders; coach, develop, mentor
- Initiates strategies to engage and retain key talent
- Seeks and act on feedback from others; continuously develops through learning and sharing with others
- Builds capabilities through developing people, processes and culture
- Motivates the teams to achieve individual and team objectives
Communication Complexities
Internal:- BU Finance Director – Functional Manager (advisory/problem solving, brain storming)
- BU MI & CI Analysts (managing, leading, coaching)
- RFM (service requests, issue management)
- BU Marketing and Customer Insights Analysts (advisory, problems solving, issue management)
- Associates within the Region Finance function (leadership, guidance, coaching)
- Business Unit Marketing & Customer Director (partner, support)
- Interaction with Group Marketing and Customer & Commercial (partner, support)
External:
- Bottler Senior Management (Gain commitment to and execution of plans; pricing protocol; new launches, DME investment and funding; information sharing; accounts reconciliations)
- Customers Senior Management (Gain commitment to and execution of plans; pricing protocol; new launches, DME investment and funding; information sharing; accounts reconciliations)
Analysis:
- This position will require extremely sophisticated and contemporary information management and superior analytic skills and expertise. The individual must also possess exceptional project management, collaboration, organization, and managerial skills/capabilities; with the ability to multi-task, set priorities and meet deadlines
- Since this is a new area, the job will need to develop new approaches to solve issues.
- Makes specific decisions on creating the structure for business cases, assigns resources in the system and establishes processes and routines.
- Stewards the financial direction of the company by making recommendations to Business Unit Leaders (finance, marketing, customer functions) on resource allocation, system economics and franchise discussions that may significantly influence the landscape of the business.
- Leads and implements significant change
- Persuades, influences and negotiates goals & objectives, budgets, operational objectives, resource allocation at the department/Business Unit multiple functions/families/multiple entities
- Drives a team-oriented culture that is committed to individual professional growth and growing Organizational Talent
- Takes a lead in adopting best practices and striving for continuous improvement
- Plans and manages the changing market dynamics and incorporates in the business planning / strategy process.
- Uses input from internal and external sources to promote leading edge solutions for adding value to the business.
- Tests multiple scenarios against strategies to ensure maximum results
- Provides strategic input to the leadership team and bottling partners on new product development and launches to ensure system profitability growth
- Directs and encourages the environment to look to multiple sources to identify and reinforce leading practices.
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